Your editor is wrong about the one-paragraph payoff for a "continue reading" click. The demands of "customer intimacy," which I now know your mission statement demands you seek, require you to use "continue reading" as a way to save space on your main page while still giving readers a good taste of what it is you are saying.
Your Jerome Bettis item is a far better use of "continue reading..." as it has a payoff below the fold, as we say.
Blogmistress Debra got off to a rocky start in this regard but is now in the groove with it. Consult her at all hours for advice.
Comments
Somehow, I don't think a continue cut was made for one-line paragraphs.
Footblog responds:
My editors feel that the jump makes it easier for you to comment. I'm afraid you may have proved their point.
Posted by: Joseph J. Finn | February 3, 2006 4:57 PM
But does it come in a little blue box?
Posted by: Paul 'Fred' Varjak | February 3, 2006 5:58 PM
Wait, I know what is wrong. You're confusing the Super Bowl with one of your old ASD sorrority mixers; Annoya Stupa Girlas
Posted by: Seattle Steve | February 3, 2006 6:18 PM
I know, I know....I hit the D instead of the G...I knew I should've stayed at my one comment....I'm outta here
Posted by: Seattle Steve | February 3, 2006 6:28 PM
Your editor is wrong about the one-paragraph payoff for a "continue reading" click. The demands of "customer intimacy," which I now know your mission statement demands you seek, require you to use "continue reading" as a way to save space on your main page while still giving readers a good taste of what it is you are saying.
Your Jerome Bettis item is a far better use of "continue reading..." as it has a payoff below the fold, as we say.
Blogmistress Debra got off to a rocky start in this regard but is now in the groove with it. Consult her at all hours for advice.
Posted by: Eric Zorn | February 4, 2006 11:33 AM