Lewis Lazare: And so it goes, folks. The Super Bowl of Advertsing draws to close with a sexy bow from Victoria's Secret and another juvenile prank from Amp the energy drink. We've seen a lot of work the past three hours or so. Will any of it stand the test of time? Maybe a couple of spots have a stab at that. Most definitely, the vast majority of work we've just seen will not. Call it kinder and gentler advertising if you want. We think most of the ads were, at best, just ok.
Read more about what we thought about this year's Super Bowl of Advertising in tomorrow's Sun-Times.
See you back here next year for another go-round.