Tide's first big game ad was lousy

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Lewis Lazare: Wow. The first major bomb of the Super Bowl of Advertising. Tide got a lot of pre-game publicity because it's the first time the iconic detergent has run an ad in the big game. But this was one lousy, very unfunny spot. Just goes to show. BEWARE the publicity when the spot is kept under wraps.

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This page contains a single entry by admin published on February 3, 2008 6:16 PM.

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