NFL does storytelling the way we like it

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Lewis Lazare: Let's toast the fine art of storytelling in commercials. Shall we? If nothing else, this nifty NFL spot that just ran tells us the story of how Chester Pitts got to the Super Bowl. Well, how he kinda sorta got to the Super Bowl in an ad. We are big fans of storytelling in advertising. A tip of the hat to the NFL for doing it the way we like it.

To view the commercial, click here.

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This page contains a single entry by admin published on February 3, 2008 8:09 PM.

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