Doritos and Bridgestone ads a waste of money

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Lewis Lazare: Doritos and Bridgestone just spent a lot of money on Super Bowl ads, and from where we sat, it looked like a lot of wasted money. What about the Doritos spot would make anyone buy those chips or make the brand name stick in the mind? And as for Bridgestone? Boring. Couldn't they have done something more engaging with the animals.
Also we've already gotten a lot of move trailers. And there are plenty more to come. More than in any recent Super Bowl.
The G2 spot with Derek Jeter puzzled us. it's supposed to be a drink for athletes to consume off the field. So why was the cityscape turning into a baseball field. Huh?? Seemed to be suggesting quite the opposite.

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This page contains a single entry by admin published on February 3, 2008 6:09 PM.

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