Bud Light's 'Wine and Cheese' to generic

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Lewis Lazare: Bud Light's "Wine and Cheese" entry just ran. Does it feel a little too much like something we've seen before? Too generic an effort for this kind of Super Bowl platform. But it gets the Bud Light name out there, and that's priority No. 1 for Anheuser-Busch.

To view the ad again, click here.

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This page contains a single entry by admin published on February 3, 2008 5:55 PM.

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