CBS' Entertainment President Nina Tassler is touting the net's achievements: It's still America's most-watched network with 4 of the top 5 comedies, 17 of the top 30 shows overall. NCIS continues to be huge and Big Bang Theory (which has hit series highs for the past 2 weeks) is getting even bigger: It's jumped ahead of ABC's Modern Family in the key 18-49 demo.
"Our network will once again be the most watched network for the 10th time in 11 years," she says.
The net is down about a tenth from where it was last year in the advertiser-coveted 18-49 demo, Tassler said, and she's not too concerned about it. Says CBS "wants everybody," not just younger adults.
As in previous TCA sessions, Tassler was asked what impact the recent events in Aurora, Colo., and Newtown, Conn., have on the network during pilot season?
"I'm a parent, I'm a mother," Tassler said. "What happened has shaken me and all of us to our core." There's a "renewed sensitivity" when people come to work now. "It's an ongoing conversation."
She says nothing on the air at CBS is inappropriate (I would counter "Criminal Minds" toes that line), and ultimately, parents have to control what their kids see.
"What my child does or doesn't watch is my prerogative," she says.