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NBC's Robert Greenblatt talks fall strategy

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NBC will take full advantage of its captive Olympics audience to launch its new fall shows.

A commercial-free episode of the Matthew Perry comedy "Go On" will air an episode on Aug. 8 while the Summer Games are still in full swing. Another comedy, "Animal Practice," will have a sneak peek Aug. 12 following the closing ceremonies (starts in its regular day and time on Sept. 26).

"I don't think NBC has ever run full pilots during the Olympics," NBC Entertainment Chairman Robert Greenblatt said Tuesday at the semi-annual gathering of TV critics in L.A.


Greenblatt added that the network, now in third place -- the first time it hasn't been the caboose at No. 4 since 2003/04 -- will premiere all but one of its new fall shows before traditional premiere week.

The new reality show "Stars Earn Stripes" will start the day after the Olympics (Aug. 13), followed that same night with the advance season premiere of "Grimm."

The new season of "The Voice" debuts Sept. 10, and Greenblatt defended the decision to run the singing competition twice a year. He said most reality shows have two seasons a year, and "American Idol" and "The X Factor" on Fox are essentially the same show, so Fox does it, too. Ouch.

"The New Normal" (the funniest of NBC's new comedies) will kick off Sept. 11. A sneak peek of "Guys With Kids" airs Sept. 12 after the penultimate episode of "America's Got Talent." To boost sampling, "The New Normal" will rebroadcast its first episode Thursday, Sept. 13, following "AGT's" season finale.

The new fall drama "Revolution" premieres Sept. 17, with "Chicago Fire" bowing Oct. 10.

In other news, the net will air two "SNL" primetime election specials on Sept. 20 and 27.

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This page contains a single entry by Lori Rackl published on July 24, 2012 11:18 AM.

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