Chicago Sun-Times
We're watching TV. You're watching TV. Let's get on the same channel.

"Good Morning America" gaining more ground against rival "Today"

| No Comments | No TrackBacks

The "Today" show continues to show signs of weakness against ABC competitor "Good Morning America," and Ben Sherwood, president of ABC News, essentially did a victory lap Thursday at the TV critics' semiannual meeting in L.A.

"If this were the Olympics, for 852 consecuvitve races, the "Today" show won the gold medal," Sherwood said, adding that the gold has gone to his "GMA" for eight of the last 15 weeks. "They've done that 4 weeks in a row," he said.

"How do you spell woo hoo hoo hoo?" chimed in "GMA" co-host Robin Roberts via satellite from New York.

More from ABC's press release:

For the 2nd week in a row, "GMA" outdrew "Today" in Total Viewers in all 5 head-to-head telecasts (Mon: +586,000, Tues: +432,000, Wed: +297,000, Thurs: +455,000 and Fri: +5,000). In fact, "GMA" has outdelivered "Today" for 11 consecutive days (7/6 - 7/20/12), posting "GMA's" longest stretch of consecutive single-day Total Viewer wins in more than 17 years - since a 19-day run from 4/26 - 5/22/95. Further, in sweeping "Today," "GMA" owned the top 5 most-watched telecast of the week for the first time in more than 17 years - since w/o 5/1/95.

In addition, "GMA" ranked No. 1 in Adults 25-54 in 3 of 5 days during the week (Mon: +89,000, Tues: +60,000 and Wed: +1,000), marking the first time in nearly 17 years that "GMA" beat "Today" in 3 head-to-head telecast during the week in the key adult news demo - since w/o 11/27/95. For the 2nd straight week, "GMA" held the week's top telecast in Adults 25-54 (1.867 million on Tuesday, 7/17/12). This represents the first time in more than 7 years that "GMA" staked claimed to the week's No. 1 telecast in both Total Viewers and Adults 25-54 - since w/o 5/16/05.

Additionally, based on the most recent numbers of Nielsen's C3 Ratings data (Commercial Ratings + 3 Day Playback) for the week of July 2, 2012, ABC News' "Good Morning America" ranked No. 1 in both Total Viewers (4.356 million) and Adults 25-54 (1.576 million), beating "Today" (4.019 million and 1.523 million) by +337,000 Total Viewers and +53,000 Adults 25-54. In fact, "GMA" has ranked No. 1 in Total Viewers for the 2nd week in a row and for the 9th time the last 13 weeks. Commercial Ratings + 3 Days of Playback are the television industry's currency used to broker sales to advertisers.

Season to date, "GMA" has cut its gaps with "Today" by more than half in both Total Viewers (-58%) and Adults 25-54 (-51%) versus its year-ago season gaps. In fact, "GMA" is posting its smallest margins with "Today" in 17 years in Total Viewers (322,000) and in 16 years in Adult 25-54 (353,000) - since the 1994-95 and 1995-96 seasons, respectively.

Season to date "GMA" is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC's "Today:" -5%/-10%, respectively; CBS' "This Morning:" -6%/-8%, respectively). "GMA" is seeing its largest overall season audience in 6 years, since 2005-06.

"GMA" nearly doubled the performance of "CBS This Morning" in Total Viewers (+96% - 4.598 million vs. 2.341 million) and Adults 25-54 (+98% - 1.737 million vs. 877,000).

No TrackBacks

TrackBack URL: http://blogs.suntimes.com/cgi-bin/mt-tb.cgi/48529

Leave a comment

About this Entry

This page contains a single entry by Lori Rackl published on July 26, 2012 11:49 AM.

Shake up on the hosting couch of another a.m. news show was the previous entry in this blog.

"Dancing With the Stars: All-Stars" cast revealed is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.