More people tuned in to watch Barack Obama's infomercial last night than usually watch TV at all on Wednesdays.
The Hollywood Reporter says: "The Obama special was seen by 26.3 million viewers across broadcasters CBS, NBC and Fox, according to preliminary Nielsen ratings. If you add Spanish-language broadcaster Univision, that total climbs to 29.9 million."
On average, this outperformed all the usual broadcast programming in the 7 p.m. timeslot.
This season, a cumulative 23.1 million viewers each week have been tuning in those three networks on Wednesdays.
NBC was the winner, with the most viewers of all the networks (9.8 million).
Meanwhile, ABC -- the network that missed out on airing the Obama ad -- showed its regular Wednesday night show, "Pushing Daisies" ... which got a 16 percent boost in audience.