A&E Television Networks has announced a big programming push for this year, planning to spend $650 million across TV and new media in 2008, up $50 million from a year ago and up 30 percent compared with 2006. The network is even rolling out a new logo and branding — ‘‘Real Life. Drama.’’ — that will launch Memorial Day weekend.
A&E also said it will launch a second scripted series in early 2009; the top contenders are ‘‘Danny Fricke,’’ starring Connie Nielsen — and ‘‘The Beast,’’ starring Patrick Swayze.
Swayze recently revealed a diagnosis of pancreatic cancer, and earlier this month his wife reported he was responding well to treatment at Stanford University Medical Center.
The Hollywood Reporter
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