You gotta give airlines credit. They can get pretty creative when it comes to squeezing a few extra bucks out of us flyers.
Southwest Airlines recently unveiled its newest product, EarlyBird Check-in, which gives customers the option to score an early boarding position by adding an additional $10 to the price of a one-way fare. The low-cost service automatically reserves a boarding position for customers prior to general check-in, allowing EarlyBird Customers to begin boarding the plane after Southwest's Business Select and Rapid Rewards A-List Customers. EarlyBird Check-in became available last week.
(Customers can purchase EarlyBird Check-in through a link in the Travel Tools section of southwest.com. They also can select EarlyBird Check-in from their southwest.com confirmation page online and from their confirmation e-mail. EarlyBird Check-in can be purchased up to 25 hours prior to the scheduled departure time of the customer's flight.)
What do you think? Would you pay an extra $10 to board early? Let me know your thoughts....