Digital Second City Scene beat the rest of the technorati pack with the story of Chicago-based ParkWhiz, one of the first of a growing number of web and mobile competitors vying to help motorists find discounted parking-garage spaces in real time on their smartphones.
Four days after the Sun-Times column hit, ParkWhiz won $2 million in venture funding and put on its board new investors, including Alexis Ohanian, co-founder of social news website Reddit; Garry Tan, partner at Y Combinator venture fund, and Amreesh Modi, managing partner at Caprigo Ventures and former chief technology officer at Chicago-based digital maps-maker Navteq Corp.
And then, 42 tech and mainstream media picked up on ParkWhiz's funding story.
Hey, remember the Bright One. Think Wrapports, too -- the "rapport" of new technology and the "wrapping" of a traditional print newspaper.