Technology is giving shoppers new insights into deals -- not just where they are but when they're best accessed.
Here's the scoop:
Electronics and computers are best bought online on Mondays because that's when manufacturers' discounts first show up, according to the research by Extrabux, a shopping comparison site. So hop on the Internet first thing during the workweek if you're shopping for digital cameras, laptops, videogames or TV sets.
Shoppers searching online for appliances have the best luck on Sundays, while books are cheapest on Saturdays, the research shows.
And wait until mid-week Wednesday to snap up jewelry sales.
If you're truly into coordinating your on-line and off-line shopping, note that ShopperTrak forecasts the busiest days inside the stores this holiday season will be Dec. 18-24. So if you dislike crowds, hurry up.
Chicagoans already have proven to be quick on the draw in snagging sales.
As I have reported, Chicago is one of the fastest-growing markets for flash-deal site Gilt.com, which leverages Northbrook-based analytics firm Mu Sigma's to get an in-depth look at its customer base. See
Welcome to Digital Second City Scoops, my new blog that will provide insights into innovation in Chicago, and accompany my renamed, 11-year-old technology column, Digital Second City Scene.
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