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Inside the data driven digital campaigns: Targeting YOU

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Watch The Digital Campaign on PBS. See more from FRONTLINE.

Wonder why you got that call, direct mail or social media pitch for a candidate? It's part of the data driven digital campaigns where research is king.
For a look at how it works, the PBS NEWSHOUR Correspondent Hari Sreenivasan helped create The Digital Campaign.

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on October 30, 2012 4:04 PM.

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