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Michelle Obama cranking up micro-grassroots drive: "It Takes One:

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WASHINGTON--The Obama team launched a new micro-grassroots strategy on Thursday--urging individuals to find at least one other person to help re-elect President Barack Obama. First Lady Michelle Obama is launching this new organizing drive in battleground Virginia during appearences in Charlottesville and Fredericksburg.

The "It Takes One" drive will focus on battleground states where the election between Obama and Mitt Romney is now and expected to remain close. The "It Takes One" approach will be pitched on multiple Obama campaign platforms and paid media.

"Every single person can make a difference in this election - and today we're asking supporters to start by taking one action that will help grow our campaign," said Mrs. Obama in a video. "Help one new voter get registered through GottaVote.org, recruit one more volunteer, or bring a friend to the next phone bank you attend. If we all commit to finding at least one way to make an impact, we can ensure that we'll keep moving this country forward for another four years."

below, from Obama campaign....

First Lady Michelle Obama Launches "It Takes One" Program to Engage New Supporters and Grow Obama for America's Grassroots Organization

CHICAGO - On Friday, July 20, First Lady Michelle Obama will travel to Virginia to officially launch "It Takes One," a new Obama for America initiative that aims to enlist every supporter nationwide to help continue building the campaign's grassroots organization between now and November. Announced in a campaign video to campaign supporters this morning, It Takes One emphasizes the impact that every single person can have in this election. Whether it's by registering one new voter or talking to one more neighbor every week, It Takes One urges supporters who haven't yet gotten engaged in the election to start small - and to never underestimate the value of their contribution.

"Every single person can make a difference in this election - and today we're asking supporters to start by taking one action that will help grow our campaign," said First Lady Michelle Obama. "Help one new voter get registered through GottaVote.org, recruit one more volunteer, or bring a friend to the next phone bank you attend. If we all commit to finding at least one way to make an impact, we can ensure that we'll keep moving this country forward for another four years."

Watch the First Lady's message to supporters here: http://www.barackobama.com/one

The First Lady will lead the It Takes One program - a coordinated effort that includes digital, paid media and grassroots organizing components - and will personally take part in It Takes One outreach and grassroots activities, such as building local Neighborhood Teams. Next week, Obama for America organizations in battleground states will launch state-based It Takes One efforts with events designed to engage new volunteers and in their communities.

This ground up approach to organization-building has been a hallmark of the Obama campaign, and the President and First Lady often remind voters about the impact they can have by getting engaged on the community level. By taking it one step further and encouraging supporters to start small, the campaign aims to engage new people and build its organizational reach even further.

The First Lady will officially launch the program during campaign stops in Virginia tomorrow: first, she will deliver remarks at an Obama for America Women Vote 2012 event in Charlottesville, and later, she will speak to grassroots supporters in Fredericksburg.

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on July 19, 2012 11:00 AM.

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