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Michelle Obama's TV blitz: Touting new book on White House garden

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First Lady Michelle Obama video touting her garden book.

First Lady Michelle Obama promotes her first book, "American Grown: The Story of the White House Kitchen Garden and Gardens Across America"in a New York TV blitz next Tuesday and Wednesday. The book blitz comes as Mrs. Obama is stepping up--gradually--her time campaigning and fund-raising for the Obama re-election bid.

Mrs. Obama will be interviewed on Good Morning America, The View and The Daily Show with Jon Stewart on Tuesday, and on LIVE! with Kelly on Wednesday. No airdate yet for the LIVE! with Kelly spot.

The cover of the book features Mrs. Obama in her garden, in front of a trestle of beans holding a basketful of produce grown on the South Lawn of the White House.

The garden, in its third year, quickly became a signature project for Mrs. Obama, who has said she found herself answering questions about her crops in her global travels. The success of the message of the garden--healthy eating--coupled with exercise--paved the way for Mrs. Obama's "Let's Move" campaign against childhood obesity, launched on Feb. 9, 2010.

The book project was announced last March, on the day of the spring, 2011 planting and is expected to reflect a year in the garden--which has plantings each season--even hoop houses in the winter. The book will be published in print and digital editions by Crown Publishers, an imprint of Random House, Inc.'s Crown Publishing Group. Mrs. Obama will donate all earnings from the book to charity.

From the White House: "Mrs. Obama accepted no advance for American Grown and all author proceeds will go to the National Park Foundation (, the official charity of America's national parks. Funds will be used for programs that promote gardening and healthy eating and give young people the opportunity to experience the outdoors and lead more active lives, as well as for the continued care of the White House Kitchen Garden. Random House will also donate a portion of its profits to the National Park Foundation."

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on May 24, 2012 7:41 AM.

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