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Obama campaign steps up pitch to Latinos

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WASHINGTON--The Obama campaign has been wooing Latino voters since it launched a year ago in Chicago and on Wednesday, the targeting stepped up with the launch of "Latinos for Obama.

The campaign started running Spanish-language radio and television ads in Nevada, Florida and Colorado, key battleground states.

"It's no secret that Latinos will be the deciding factor in this election and the outcome will have an impact on the Latino community for years to come," said Jim Messina, the Obama campaign manager on a conference call.

below, from the Obama campaign.....

Obama for America Releases Spanish Language TV, Radio Ads Featuring Latino Organizers

CHICAGO, IL - Obama for America today released the first in a series of Spanish language television and radio ads. The ads feature first person accounts from Obama for America organizers sharing their personal stories of how the President's policies have empowered Latino families and communities.

The first set of ads highlight the President's record on education--a record that includes improving the quality of services and accountability at Head Start centers that serve over 362,000 Hispanic children and doubling funding for Pell Grants, which help nearly two million Hispanic students pay for college.

The release of the ads coincides with the launch of Latinos for Obama, the largest ever national effort to engage Latino Americans in their communities and involve them in the upcoming election through voter registration, volunteering and voting.

In the month the President took office, more than 800,000 Americans lost their jobs. To rebuild an economy that gives everyone a fair shot and the opportunity to succeed, the President took action to keep two million Latinos out of poverty during the worst recession of our lifetimes, to help an additional 150,000 Hispanic students afford to go to college, and expanded access to credit for small businesses, including more than 9,000 Small Business Administration-supported loans that went to Hispanic-owned small businesses through 2011. The President also passed health care reform, which will ensure up to nine million previously uninsured Hispanics have improved access to affordable health care.

The ads, which will air in Colorado, Nevada and Florida, feature the following individuals telling their stories of support for President Obama:

Lynnette Acosta
Lynnette Acosta graduated from the University of Puerto Rico in 2000, before beginning her professional career with General Electric. After five years at the company, she decided to shift focus and served as a Peace Corps Volunteer in Honduras. Lynnette later returned to the United States and now resides in Central Florida, where she raises her two children and brings together residents in her community to rally support for President Obama as a fellow with Organizing for America-Florida.

Fernando Cázares
Fernando Cázares was born in México and came to the United States with his mother and younger brother in October of 1990. He grew up in Los Angeles and spent the summers working with his brother at their parent's garment factories. After graduating from Occidental College, Fernando participated in the Coro Leadership Fellowship program and then returned to classroom to earn his Masters in Public Affairs and Urban Regional Planning at Princeton University. Today, Fernando helps generate energy among volunteers in his community as a Field Organizer with Organizing for America-Nevada.

Daniella Urbina
Daniella Urbina was raised by her mother and grandmother in Covina, California. After graduating from Harvard University in 2010, Daniella returned to California to work on Senator Barbara Boxer's reelection campaign, and eventually moved to Washington DC to serve as the assistant to the Senator's Chief of Staff. She now lives in Denver, Colorado where she works to register and motive voters in her community as a Field Organizer with Organizing for America-Colorado.

Ernesto Apreza
Ernesto Apreza is from the small town of Everson, Washington. As the first generation American in his family to graduate from college, Ernesto earned his Bachelor of Arts in International Affairs from The George Washington University. Upon graduation, he completed an internship in the Office of Public Engagement at the White House. Today, Ernesto works as a Field Organizer with Organizing for America-Nevada where he cultivates relationships with neighborhood leaders.

To view or listen to the ads please visit: here

To read the backup of the ads please click here


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Para Fines de Planificación: Miércoles,18 de Abril, 2012
Contacto: Obama for America Press (312) 985-1198


Obama for America Lanza Comerciales en Español Protagonizados por Organizadores Latinos

CHICAGO, IL - Hoy, Obama for America lanzo la primera de una serie de comerciales de televisión y radio en Español. Los comerciales son protagonizados por organizadores de Obama for America quienes comparten sus historias personales de como la comunidad hispana ha sido beneficiada y fortalecida por las políticas del Presidente Obama.

Esta primera serie de comerciales se enfocan en el historial del presidente en cuanto a la educación- un historial que incluye mejorar la calidad de servicios y el programa de Head Start que beneficia a 362,000 niños hispanos, y duplicando los fondos para las becas Pell que han ayudado a casi 2 millones de estudiantes Hispanos a pagar por la Universidad.

Los comerciales coinciden con el lanzamiento de Latinos for Obama, el esfuerzo nacional mas grande en la historia que busca alentar a los Latinos a participar en sus comunidades y motivarlos a que participen en las elecciones como voluntarios, votantes y a votar.

El mes que el Presidente asumió la presidencia, mas de 800,000 Americanos perdieron sus trabajos. Pero para crear una economía que le da la oportunidad de ser exitosos a todos, el presidente tomo acción inmediata que ayudó a que 2 millones de hispanos no entraran en la pobreza, otorgó fondos para que 150,000 estudiantes hispanos adicionales pudieran financiar sus estudios universitarios, y expandió los créditos para los pequeños negocios, incluyendo extendiéndoles créditos a mas de 9,000 negocios pequeños hispanos por parte de la Administración de Pequeñas Negocios. También, paso la reforma de salud que hará que 9 millones de hispanos que hoy no tienen seguro médico, lo tengan.

Los comerciales, que saldrán en Colorado, Nevada y la Florida, son protagonizados por los siguientes individuos quienes cuentan sus historias de porque apoyan al Presidente Obama:

Lynnette Acosta
Lynnette Acosta se graduó de la Universidad de Puerto Rico en el 2000, antes de empezar su carrera profesional con General Electric. Después de cinco años trabajando en la compañía, decidió cambiar carreras y servir como una voluntaria del Peace Corps en Honduras. Lynnette después regreso a los Estados Unidos y ahora vive en el centro de la Florida, donde cría a sus dos hijos y une a residentes para apoyar al Presidente Obama como voluntaria con Organizing for America- Florida.

Fernando Cázares
Fernando Cázares nació en México y luego vino a los estados unidos con su mama y su hermano menor en octubre del 1990. Creció en Los Ángeles y paso los veranos trabajando con su hermano en la fabrica de prendas de sus padres. Después de graduarse de la Universidad Occidental, Fernando participo en el programa de liderazgo Coro y después regreso a sus estudios para obtener su Maestría en Relaciones Publicas y Planificación Urbana de la Universidad de Princeton. Hoy, Fernando ayuda a generar energía entre los voluntarios en su comunidad sirviendo como organizador en Organize for America- Nevada.

Daniella Urbina
Daniella Urbina fue criada por su mama y abuelita en Covina, California. Después de graduarse de la Universidad de Harvard en el 2010. Daniella regreso a California para trabajar en la campana de reelecion de la Senadora Boxer y eventualmente se mudo a Washington, D.C. para servir como la asistenta al jefe de personal. Ahora vive en Denver, Colorado donde trabaja para registrar y motivar votantes en su comunidad como organizadora con Organizing for America- Colorado.

Ernesto Apreza
Ernesto Apreza es de la pequeña ciudad de Everson, Washington. Siendo el primero de su familia estadounidense de graduarse de la universidad, Ernesto se graduó con un titulo de relaciones internacionales de la universidad de George Washington. Después de graduarse, completo una pasantía en La Oficina de Participación Publica de la Casa Blanca. Hoy en dia, Ernesto trabaja como un organizador con Organizing for America-Nevada donde ayuda a cultivar relaciones con lideres comunitarios.


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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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