Seven things the Obama re-election team is doing right now to win in November:
*Organizing around President Barack Obama's Jan. 24 State of the Union speech before a joint session of Congress. The campaign is organizing watch parties, even putting together a host guide to go step-by-step on how to put together an event. Obama's State of the Union speech is being leveraged by the campaign in order to keep people engaged and to create more data for the digital analysts at the Chicago headquarters to study to see what makes people respond to different web-based requests for actions.
*Organizing around First Lady Michelle Obama's Tuesday 48th birthday, asking folks to sign an on-line card. Again, the point is to create engagement points while letting the campaign reap data from the respondents.
*No matter the flap over Jodi Kantor's new book, "The Obamas," reporting on East Wing/West Wing tensions, Mrs. Obama is one of the campaign's strongest assets. She launched her Twitter account @michelleobama on Jan. 12 and as of Monday, she had 337,884 followers.
*Fund-raising with new designer products. The campaign is already previewing "Runway to Win," which features higher end "Obama inspired" apparel, tote bags and the like, by 23 U.S. leading designers. The "official" launch is Feb. 7 in New York.
While the Obama campaign already has a full line of products--and a print and online catalogue--the designer pitch in part is that their stuff is "limited edition."
*Running an "Obama fellows" -three, 12-week programs-- in cooperation with the Democratic National Committee's Organizing for America. "Organizing Fellows who complete the program will leave with a full understanding of the most effective tools and methods that organizers use to make change in their communities. This program is often a first step in preparing for employment as some Organizing Fellows will go on to full-time jobs with the campaign."
*Vice President Joe Biden is fund-raising this week in Los Angeles and Sacramento.
*Obama is fund-raising Tuesday in New York, with the New York press reporting that Obama returns to the Apollo Theater in Harlem for a concert with stars as well as a $35,800-a-person dinner hosted by Spike Lee.