WASHINGTON--The Obama re-election team is using President Obama's State of the Union speech Tuesday night as a massive organizing tool.
*To rally the troops, over the weekend, Obama previewed his State of the Union speech at BarackObama.com, the campaign website--rather than WhiteHouse.gov.
In that video, Obama talked about creating a U.S. "economy built to last," which morphed into "An America Built to Last," a central theme of the speech Tuesday night and a slogan you'll be hearing a lot in the days to come.
*Obama urged people to view the speech together; the campaign said Tuesday afternoon 2,700 local watch parties were planned across the country.
*The campaign sent reminder texts before the speech
*The campaign website is running a livestream of the speech.