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Michelle Obama turns 48 Tuesday; campaign organizing around her birthday

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First Lady Michelle Obama turns 48 on Tuesday, and the Obama re-election campaign is using her birthday to help organize the troops for the November elections.

In 2011, Mrs. Obama celebrated her 47th birthday when President Barack Obama took her to a fancy dinner at The Source, a Wolfgang Puck restaurant in the Newseum in Washington.

In 2010 , Mrs. Obama was also taken out by her husband for a 46th birthday dinner, to Restaurant Nora, one of the nicest special-occasion places in Washington.

In 2009, Mrs. Obama was busy getting ready for the inauguration -- the Obama administration is three years old in January--and celebrated her 45th birthday on the inauguration train traveling from Philadelphia to Washington.

The Obama 2012 campaign--a data driven enterprise-- posted a birthday card for Mrs. Obama and asking people to sign it; a technique used to develop supporter or potential supporter engagement, gather updated contact information, find out which app was the most effective, and what parts of the country responded to the appeal.

As Obama notes in a message, "this fall, Michelle and I will have been married 20 years. The next 10 months will be harder than any we've experienced together, and I couldn't do it without her. I know she'd love to hear from you today."

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on January 15, 2012 4:17 PM.

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