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Flash: Michelle Obama announces new National Geographic Kids Jumping Jacks record

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WASHINGTON-- First Lady Michelle Obama led a Jumping Jacks challenge on the White House south lawn last October as part of her "Let's Move" anti-childhood obesity campaign. The gimmick was to break the world record for number of people doing Jumping Jacks in a 24-hour period. The old record: 20,425 people. The new stat, released in a Monday morning video featuring Mrs. Obama: 300,265 folks jumped on that day.

UPDATE

While Mrs. Obama made the announcement and kicked off the Jumping Jacks challenge on Oct. 11, the project was actually organized and run by National Geographic Kids. Click below for release.

END UPDATE

below, release from National Geographic Kids...


First Lady Michelle Obama led a Jumping Jacks challenge on the White House south lawn last October WITH NATIONAL GEOGRAPHIC KIDS. THE CHALLENGE WAS IN SUPPORT OF the FIRST LADY'S "Let's Move" anti-childhood obesity campaign. The gimmick was to break the world record for number of people doing Jumping Jacks in a 24-hour period. The old record: 20,425 people. The new stat, released in a Monday morning video featuring Mrs. Obama: 300,265 folks jumped on that day.

NATIONAL GEOGRAPHIC KIDS MAGAZINE SETS NEW
GUINNESS WORLD RECORDĀ® FOR JUMPING JACKS

'Jumper in Chief' Michelle Obama Launched Challenge at White House Jump-Off Event

WASHINGTON (Dec. 12, 2011)--National Geographic Kids magazine announced it has set its fifth Guinness World RecordĀ® -- this time for the most people doing jumping jacks in a 24-hour period. The record now stands at 300,265 -- far surpassing the previous record of 20,425. The record-breaking effort took place between 3 p.m. (EST) Oct. 11 and 3 p.m. Oct. 12, when anyone, anywhere could participate by doing one minute of jumping jacks.

To kick off the challenge, "Jumper in Chief" Michelle Obama and National Geographic Kids led an event with 464 Washington-area children on Oct. 11 at 3 p.m. on the White House lawn, where they did one minute of continuous jumping jacks. As the first lady launched the attempt, others around the world joined one of many sponsored events, organized their own event or jumped by themselves following Guinness World Records rules, which required them to submit official documentation, to help break the record. Each official jumping jacks form was counted and reviewed by both National Geographic Kids and Guinness World Records to arrive at the final official count.

"We couldn't be more thrilled to have broken this record for jumping jacks," said Melina Bellows, executive vice president and chief creative officer of National Geographic Books, Kids and Family. "Breaking our 5th Guinness World Record is an achievement our readers and their parents can be proud they accomplished together, and we couldn't be more proud to have kicked off our campaign with first lady Michelle Obama. Stay tuned for our next Guinness World Records attempt!"

The National Geographic Kids Let's Jump! challenge supported Let's Move!, the first lady's initiative to solve the problem of obesity within a generation. Let's Move! is about putting children on the path to a healthy future through healthy activities and healthy eating.

"This is a remarkable achievement," Michelle Obama said. "We saw 300,000 people getting up and getting active, 300,000 people getting their hearts thumping and their bodies moving, 300,000 people who worked together to make history. But we know that this isn't only about one day in October. It's not simply about jumping jacks or even a world record. We've got an even bigger goal to go after -- ending childhood obesity in a generation, so that all our kids will grow up healthy and strong. And I know that with everyone's help, we can build a healthier tomorrow for our kids and for our country."

"It gives us great pleasure to once again welcome National Geographic Kids magazine into the Guinness World Records book," said Stuart Claxton, Guinness World Records adjudicator. "Not only did it successfully organize the Most People Doing Jumping Jacks Simultaneously, but to do it with the first lady's Let's Move! initiative is a wonderful achievement, and we congratulate everyone who took part."


Team Up for a Healthy America, Jamba's national grassroots campaign to help raise awareness about the nation's obesity epidemic, also partnered with National Geographic Kids to help break the world record. Jamba Juice hosted events at select store locations across the country.


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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on December 12, 2011 7:19 AM.

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