WASHINGTON--While First Lady Michelle Obama is in Hawaii, the Obama re-election team sent out an e-mail in her name launching "Women for Obama"--which snared Mrs. Obama as chairman. What the e-mail functions as, one finds out in a click, is a fund-raising pitch to women.
Near midnight Monday eastern time--but still very Monday in Hawaii, Mrs. Obama said in the e-mail sent to a campaign e-mail list, "today, we are officially launching Women for Obama -- and I am incredibly honored to be serving as its chair. This is a special group dedicated to growing this campaign from the ground up. Because we know better than anyone that movements for real and lasting change have got to start at the grassroots -- and they're sustained by the relationships we develop with one another. Together, that's what we're going to do -- build relationships with supporters, new and old, and grow this campaign -- one woman at a time."
Click on the link--and volunteer your e-mail address--and up pops a low-dollar fund-raising appeal: "Right now, women across the country are working to build this movement person by person. You can own a piece of this campaign by stepping up now. Please make a donation today."
Mrs. Obama will be doing conference call Thursday for "Women for Obama"
e-mail from Michelle Obama....
As I have traveled across the country, I have had the privilege of meeting incredible women from all walks of life. From young women paying their own way through college, to moms working the extra shift to keep food on the table, to women struggling to make ends meet during retirement.
We talk about their bills, their children -- how they're constantly striving to strike that balance between work and family. And no matter what kind of challenges they're facing, they don't complain. They just work harder.
This is what we do as women. We persevere. Because no matter our ages, backgrounds, or stations in life, we are determined to leave a better world for our children and give them opportunities we never even dreamed of.
Women have always been the heart of the Obama organization. We make up nearly half of the American workforce and are the majority of students in America's colleges and universities. We're the primary caregivers for our children and seniors. We're the heads of households and workplaces across the country.
And right now, it's time for us all to dig deep, step up, and keep building this campaign together: person by person, discussion by discussion.
Today, we are officially launching Women for Obama -- and I am incredibly honored to be serving as its chair. This is a special group dedicated to growing this campaign from the ground up. Because we know better than anyone that movements for real and lasting change have got to start at the grassroots -- and they're sustained by the relationships we develop with one another. Together, that's what we're going to do -- build relationships with supporters, new and old, and grow this campaign -- one woman at a time.
I wanted to ask you myself if you'll sign on to join us.
The stories of the incredible women I meet serve as a constant reminder of why we're all here: because American families all around the country are facing very real problems. They're balancing mortgage payments and utilities bills with full-time jobs and raising children. They're struggling to make ends meet while still trying to put money aside to send their kids to college one day.
Barack understands these issues because he's lived them. He was raised by a single mother who struggled to put herself through school and pay the bills. When she needed help, Barack's grandmother stepped in, waking up every morning before dawn to take a bus to her job at a bank. And even though she worked hard and was good at what she did, she ultimately hit a glass ceiling and was passed over for promotions time and again because she was a woman.
So Barack knows what it means when a family struggles. He knows what it means when someone doesn't have a chance to fulfill their potential. And today, as a father, he knows what it means to want your daughters to grow up with no limits on their dreams.
That's why, since taking office, he's worked tirelessly to make sure every child and every family gets a fair shake.
The historic health reform he passed is making sure every American family gets the quality and affordable care they need to stay healthy. The crucial investments he's made in our students and workers -- raising the standards in our public schools and building out job-training programs at community colleges -- are investments in our country's economic future. And the very first bill he signed into law -- the Lilly Ledbetter Fair Pay Act -- will help make it easier for women to get equal pay for equal work, because he knows that women's success in this economy is the key to families' success in this economy.
But we have so much more to do. And, as women and supporters of this campaign, we need to keep showing up -- and we need to keep fighting the good fight.
So I'm asking you to join me, and women all across the country who support this movement. I'm asking you to say you're ready to work.
Join Women for Obama, and help us grow this organization:
Thank you for being a part of this,