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Kal Penn aka Kalpen Modi: leading White House "buy young" drive

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WASHINGTON--The White House, microtargeting with an eye on re-engaging youth for the 2012 vote--is starting a "Buy Young" campaign--(not sure if it is Buy Young Made in the U.S.)--with 150 "young business owners" invited to the White House for a session with Kalpen Modi, aka the actor Kal Penn, an Associate Director in the Office of Public Engagement.

below, a Kalpen Modi at

"Today you are invited to join 150 dynamic young business owners from Our Time's "Buy Young" Initiative, along with Obama Administration officials from the White House Office of Public Engagement, the Small Business Administration, the White House Business Council and the White House Office of the Chief of Staff for an interactive session on access to capital, mentorship and barriers to entrepreneurship for young entrepreneurs. Startup America will be interviewing participants who'd like to share their stories of innovation and entrepreneurship with other young people. Among the attendees are the founders of established businesses including Wordpress, Gilt Group, Invite Media, and Living Social, as well as promising new startups such as Tutorspree, Refinery29 and Genjuice, plus representatives from leading venture capital firms.

Watch today's event live starting at 4:30pm EDT on or on Facebook. You can also connect with businesses and young entrepreneurs through Twitter, using the hashtag #startupamerica and follow @StartupAmerica for live updates. Check out the Buy Young list on Twitter to follow the businesses and young entrepreneurs that are attending the briefing here."

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on July 13, 2011 12:41 PM.

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