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Michelle Obama planning media blitz to mark "Let's Move" first anniversary

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WASHINGTON--First Lady Michelle Obama is planning a multi-city, multi-medium media blitz on Tuesday and Wednesday to mark the first anniversary of her "Let's Move" campaign to reduce childhood obesity.

My Sun-Times column on Mrs. Obama's kick off of her war on obesity on Feb. 9, 2010--her first public policy initiative--is here.

On Tuesday, Mrs. Obama marks her fourth session with the print beat reporters who cover her, pegged to the "Let's Move" program; on Wednesday she gives interviews to NBC's "The Today Show" and "Live with Regis and Kelly" and a group of online reporters.


Mrs. Obama on Tuesday will also make a series of calls designed to generate Let's Move coverage:

2:30 PM: Let's Move! Medical Community Call with Surgeon General Dr. Regina Benjamin
2:45 PM: Let's Move! Healthy Schools Call with U.S. Department of Agriculture Secretary Tom Vilsack
3:15 PM: Let's Move! to Improve Physical Activity for Kids Call with U.S. Department of Interior Secretary Ken Salazar and Drew Brees, President's Council on Sports, Fitness and Nutrition
3:30 PM: Let's Move! Cities and Towns Call with Mayors from San Antonio and Flint, Michigan

below, release from First Lady Michelle Obama's office....

THE WHITE HOUSE
Office of the First Lady
_______________________________________________________________
For Immediate Release February 4, 2011

UPCOMING GUIDANCE FOR FIRST LADY MICHELLE OBAMA
Mrs. Obama to Mark First Anniversary of "Let's Move!"

First Lady Michelle Obama will mark the first anniversary of Let's Move! next week by speaking to those who have helped build the campaign and achieve significant accomplishments. Her week begins with a series of conference calls with this broad coalition, including the medical community, school administrators and healthy school advocates, physical activity advocates, Mayors, and community leaders. On February 9, the Let's Move! anniversary, the First Lady will deliver a major address focused specifically on the campaign's efforts to meet the needs of parents. In a personal speech, Mrs. Obama will share how this issue has affected her as a parent, highlight the momentum Let's Move! has gained, and look ahead to what more needs to be done to reduce childhood obesity in a generation. Also, to provide parents and families with information on healthy food and physical activity options for children, the First Lady will unveil a national Let's Move! PSA campaign, created by the Ad Council, that will reach 33,000 media outlets.

Below outlines specific activities for the week.

Tuesday, February 8, 2011

Underscoring the size and scope of the coalition assembled this year, Mrs. Obama will kick off the week with a series of calls speaking directly to the Let's Move! community. National and community leaders will join Mrs. Obama to detail what has been accomplished, to share best practices, and to discuss the campaign's next phase. The First Lady will join the following calls:

2:30 PM: Let's Move! Medical Community Call with Surgeon General Dr. Regina Benjamin
2:45 PM: Let's Move! Healthy Schools Call with U.S. Department of Agriculture Secretary Tom Vilsack
3:15 PM: Let's Move! to Improve Physical Activity for Kids Call with U.S. Department of Interior Secretary Ken Salazar and Drew Brees, President's Council on Sports, Fitness and Nutrition
3:30 PM: Let's Move! Cities and Towns Call with Mayors from San Antonio and Flint, Michigan


Wednesday, February 9, 2011

To discuss the first anniversary of Let's Move! and unveil the national PSA campaign, the First Lady will appear on the following:

7:30 AM: First Lady Michelle Obama will appear live on the Today Show

9:00 AM: First Lady Michelle Obama will appear on Live with Regis & Kelly

1:10 PM: The First Lady will visit Burgess Peterson Academy, a local Atlanta school, to highlight how the school is working with children to promote healthy eating, bringing the principles of Let's Move! to life through gardening and healthy eating programs. This visit is pooled press. Please note this press access conflicts with press set up for the later afternoon event, so a White House photo release will be provided. Media wishing to cover the event must RSVP to firstladypress@who.eop.gov by Monday, February 7th at 5:00 PM ET. Press that do not have a White House hard pass must submit their full name, media outlet, date of birth, social security number, country of citizenship, phone and e-mail with their RSVP.

2:30 PM: The First Lady will host a conference call with online media to discuss her message to parents and the new Let's Move! PSAs. This call with bloggers and parenting sites is by invitation only.

4:00 PM: To mark the first anniversary of Let's Move!, Mrs. Obama will highlight the impact parents and other supporters have had on fundamentally shifting the conversation on childhood obesity this year. In a speech hosted by North Point Community Church and Ray of Hope Christian Church at North Point's congregation in Alpharetta, Georgia, Mrs. Obama will share personal reflections about how she came to this issue, discuss the issues parents deal with, and what has been achieved together. She will highlight accomplishments that will help provide parents with the resources they need to not only survive but thrive, and underscore the work that still needs to be done to reach young people at key touch points in their lives.

North Point, one of the largest churches in America, is a non-denominational evangelical congregation known for nurturing strong families and ministers to more than 20,000 people each week. Ray of Hope Christian Church, one of the leading African American churches in Atlanta also known for strong family support, is partnering with North Point to host the First Lady. The audience will be comprised of members of both congregations, local faith and community leaders, and supporters of the Let's Move! campaign.

This speech will be carried live on www.letsmove.gov.

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1 Comment

My son Sean Godlewski, worked on your husbands presidential campagne, both in CA and in NV, and is a great supporter. We just heard on the radio that President Obama is looking for different ideas to get USA working again.... I have an oppertunity to manufacture a small "risk managment" product, in good quantities... pulled back from China... however I can't compete with the labor and materials cost.... any chance of gov. subsidize this oppertunity to get the party started.... I'm an accomplished business developer.. worked for renowned companies including DuPont, Philips, Toshiba America, Ricoh America...and many more. Can we help each other?

Thank you in advance for consideration....

Dennis Godlewski

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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