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Google targeting in Illinois Senate race

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kirk-search-grab.gif

This screen grab of a Google page is an example of how political targeting works. The searcher--based in Illinois-- was looking for information on GOP Senate candidate Rep. Mark Kirk (R-Ill.). Kirk stuff did pop up in the search--but if you look at the right, you see an ad from Giannoulias, the Democratic Illinois state treasurer running for the Senate, with a link to the Giannoulias senate site.

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on July 24, 2009 11:11 AM.

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