WASHINGTON---For almost two years, Barack Obama campaign manager David Plouffe has been driven by metrics, and an e-mail coming out Wednesday night, with 13 days left, is an example.
'We to need to fill 845,252 volunteer shifts in battleground states," said Plouffe in an appeal asking someone from the District of Columbia (safe Obama ground) to cross the Potomac into battleground Virginia. That Plouffe came up with this precise number is a motivational technique to fire up people to "Go where the fight is."
Those volunteers canvas, canvas, canvas to generate data gauging support for Obama on a 1 to 5 scale for potential voters. The data is translated to barcodes.
A "1" voter supports Obama. A "2" voter leans Obama. A "3" is an undecided. A "4" is lean John McCain. A "5" voter supports McCain.
Click below for the Plouffe memo
From: David Plouffe, BarackObama.com [email@example.com] Sent: Wed 10/22/2008 10:13 PM
Subject: Go where the fight is
How far are you willing to go to decide the outcome of this election?
How about Virginia?
Your help is needed in a crucial battleground state where this race is neck-and-neck.
Volunteers in Virginia are working their hearts out. But there's no way they'll meet their targets without supporters like you stepping up to join the final push.
Sign up to join us for a trip to Virginia and help get out the vote.
There will be plenty of important opportunities to help from home in the coming days. But volunteering in a battleground state is the most important thing you can do right now to make sure Barack is elected president.
We to need to fill 845,252 volunteer shifts in battleground states.
Can you sign up for this weekend, or in the final days before Election Day? Campaign staff in Virginia are waiting for you.
Make a difference by traveling to a state where the race is extremely close and help put us over the top:
In just 13 days, we'll finally have a chance to bring the change we need.
But to make it happen, we have to keep fighting for every single vote. We cannot slow down with the finish line in sight.
Thanks for doing your part,
Obama for America
P.S. -- Next Wednesday, October 29th, supporters around the country are getting together for Last Call for Change house parties.
They'll watch Barack's 30-minute national TV presentation and make phone calls to voters in battleground states. Join them by signing up to host or attend a party now: