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Obama infomercial pulls decent ratings

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Nielsen press release.....

Subject: Obama Campaign Spot attracts 21.7% of Local TV Households

Nielsen just released last night's ratings of Barack Obama's national campaign spot for the 56 local markets where we have meters.

* Overall, for the six networks that aired the program simultaneously, the spot had a household rating of 21.7% (meaning that 21.7 percent of all households watching television were tuned to the spot.)
* In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates' first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets.
* The last presidential candidate to air a paid simulcast was Ross Perot in 1996, which received a national household rating of 16.8.
* Last night, the Baltimore market had the largest TV audience, with a household rating of 31.3, while the Portland market had the lowest household rating: 14.2.

For more information please see our blog at:

http://blog.nielsen.com/nielsenwire/category/politics/


1 Comment

I KNOW THAT MCCAIN AND PALIN WATCHED IT WITH
BAITED BREATH, THEY TALK ABOUT IT TO MUCH!
JEALOUSY WILL DO THAT TO A BROKE CAMPAIGN!
ADIOS JOHN AND SARAH, YOU RAN A SUBPAR CAMPAIGN!
NEXT TIME STAND FOR SOMETHING, INSTEAD OF TALKING
ABOUT YOUR OPPONENT SO MUCH!
BARACK OBAMA RAN CIRCLES AROUND YOU GUYS!

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on October 30, 2008 1:28 PM.

Al and Tipper Gore to stump in Florida for Obama, eight years after hanging chads and botched butterfly ballots was the previous entry in this blog.

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