Chicago Sun-Times
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Obama acceptance speech in Invesco Field offers data mining bonanza for campaign. Fiorina admits McCain can't go into stadium "and talk to 70,000 people."

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WASHINGTON---My analysis of the Obama campaign announcement Monday that Sen. Barack Obama (D-Ill.) will accept the Democratic nomination in Denver’s Invesco Field, a 75,000-seat outdoor stadium—rather then the smaller indoor Pepsi Center where the rest of the Democratic convention will be held in August:


*Obama will create a visual statement of being a leader of a movement that the McCain campaign cannot come close to replicating. I envision on the front pages of newspapers, covers of magazines, first screens on web sites, a photo taken from a blimp of a full stadium with a circle over a tiny figure on a stage with the headline, “The Next President?”


This morning, I asked Carly Fiorina, the former CEO of Hewlett-Packard, who is a top advisor to presumptive GOP nominee Sen. John McCain (R-Az.) how they could top this sort of political psychological intimidation show of force at their Minneapolis-Saint Paul conventionl this September. Fiorina, at a reporters’ breakfast sponsored by the Christian Science Monitor, said she was not worried. I suggest she should be.


“John McCain isn’t going to go into a stadium and talk to 70,000 people. You all know that. It is not his personality,” she said. “Barack Obama and John McCain are very different people. …..There is no need for John McCain to try and be more like Barack Obama. In fact, I think that would be a disastrous mistake. …..The one thing I know from my own experience in leading people, in communicating with people, is people do recognize and appreciate authenticity.”

*Is there a down side to Obama once again showing off his charismatic mega- drawing power, letting Republicans complain Obama is sizzle, not steak? Not really, because Obama has so many arrows in his organizational quiver. Obama will be running his national and Colorado campaign on many levels at the same time. Invesco Field will be a spectacular example of Obama’s macro-aspirational track. He will also have the resources to do shoe-leather grassroots and netroots organizing and loads of television ads. Which brings me to…

*The Invesco Field will allow the Obama campaign a valuable data mining opportunity.

The Obama campaign is putting Colorado in play. President Bush beat Sen. John Kerry (D-Mass.) by only five points in 2004. By offering free admission to a historic event open to non-delegates, the Obama campaign will be able to require that people register for their tickets. That way, the campaign will capture the names, address and other information from people to be used to contact them later. Oprah Winfrey drawing giant crowds stumping for Obama in Iowa, New Hampshire and South Carolina earlier this year was to some seen as a great way for Obama to get publicity and reach out to female voters—but Winfrey’s gigs were used as a data mining bonanza for the campaign.

7 Comments

So -- Obama is a showman. That doesn't make him good presidential material. He's still a socialist, no matter how well he makes speeches.

By the way, where is Jeremiah Wright? As Obama's spiritual adviser for 20 years, he should weigh in on Obama's faith initiative!

It's not really data mining. It's a data gathering bonanza. Data mining is the act of processing large amounts of data, often combined with other large datasets (like consumer data), to pick out bits of valuable information that weren't previously obvious. As the name suggests, it involves mining through loads of data in order to find the golden nuggets using specialized tools designed to do so.

The campaign may certainly choose to mine their data, but what you're describing is really just data collection.

WHERE'S YOUR SPIRITUAL ADVISOR?
YOU ARE STILL TALKING ABOUT SOMETHING THAT IS OLD NEWS!
THE MAN ISN'T A SOCIALIST, YOU SHOULD LEARN TO THINK BEFORE YOU
BLOG!
FINALLY, OBAMA IS BETTER PRESIDENTIAL MATERIAL THAN MCCAIN WILL
EVER BE, AND YOU KNOW IT, AND I THINK YOU WILL COME TO YOUR SENSES
IN NOVEMBER!
THANK-YOU FOR ACKNOWLEDGING THAT SENATOR OBAMA MAKES GREAT SPEECHES!

Here is where Obama will rack up votes. Not only from attendees but from a huge audience watching, the young, the middle-age, and the old.

The Democrats and the Republicans. The Libertarians and the non-committed. The world will be watching and they will see the USA in a new light, a beacon for change that can become their cry also.

Obama 08

I think that analysis is very astute. You outline a good visual in the context of it, as well.


Chicago gal thinks Wright's a big wheel
We know now that it was no big deal
So he sat in Wright's pew
They said "How do you do?"
You say this mean Obama's not 'real'?

You act like Wright practices voo-doo
Can you say it's much worse than what you do?
Pray Chicago Gal, tell us
Is it just that you're jealous?
Wish your priest was on t.v. too?

The people who clamor for Wright's head
Should remember while going to bed
That those rife with complaints
About stories that ain't
Should get lives of their own instead.

Obama is going to spend over $8 million dollars on his ego display, he thinks he's a rock star, it's embarrassing. You would think in this economy he could find a more inventive way to spend his money, I think it's time to change his slogan from "CHANGE" TO "CASH" and plenty of it to throw around. His weakness for attention is not very Presidential, if he dosn't win he should move to Hollywood.

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on July 7, 2008 7:16 PM.

Obama hires Clinton's chief of women's outreach, Dana Singiser. UPDATE was the previous entry in this blog.

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