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Sweet column: Behind Obama's rise, massive positive press.

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WASHINGTON -- The presidential campaign of Sen. Barack Obama (D-Ill.) was launched with the help of more positive press coverage than any other candidate -- Republican or Democrat -- running for the White House.

"While Hillary Clinton may have gotten the most press, she did not get the most favorable. That distinction, among major candidates, went to Barack Obama." That's a conclusion of a study conducted by Harvard's Joan Shorenstein Center on the Press, Politics & Public Policy with the Project for Excellence in Journalism.

The study of 1,742 stories on the 2008 primary running between January and May of this year included reports in newspapers, online, network TV, cable news and liberal and conservative talk radio. The findings help explain a component of the Obama phenomena -- how a lawmaker with two years in the Senate within a matter of months became a front-running White House contender.

Obama's quick rise in national politics has been assisted by massive, mostly favorable coverage since the summer of 2004. Obama has even escaped being targeted in a negative television commercial. What's interesting about this study is that for the first time, the extent of the Obama upbeat coverage has been quantified.

Some findings:

• • Obama had the most positive tone of coverage, 46.7 percent compared with chief rival Sen. Hillary Rodham Clinton (D-N.Y.) at 26.9 percent; Republicans Rudy Giuliani, the former New York mayor, at 27.8 percent; and Sen. John McCain (R-Ariz.) at 12.4 percent.

• • While Obama was second to Clinton in coverage, his favorable treatment came from influential media. Newspaper stories were 70 percent positive; network morning news shows 58 percent positive and network evening news 55 percent positive.

• • Talk radio shows -- liberal and conservative -- provided negative coverage of Clinton.

On conservative shows, Clinton's negative score was 86 percent compared with 55.6 for Obama and 80 for former Sen. John Edwards (D-N.C.).

On liberal shows, Obama and Edwards scored 100 percent positive coverage compared with 16.7 percent for Clinton.

• • Obama's campaign benefitted from an extended honeymoon that is ending. The soaring trajectory has been drifting downward so that "by May, there were signs of trouble. The coverage had become far more neutral, with positive stories and negative more equally divided."





4 Comments

Barack may have gotten great press coverage in the past, but today's Suntimes article written by Jennifer Hunter threw what read like an intentional "jab" at Obama. The "jab" may have spoken more truth than Hunter intended. The discription of Clinton as the 'roadrunner' was right on - the lady has the quickest dodge for answering hard questions than any of the candidates running-Democrat or Republican.

In my humble opinion, that 'roadrunner' sly smile, silly laugh, and playing the part of the only 'woman' running will not wash in a general election. The Republicans want Hillary! I think what the Dems need to do is put a candidate on the ballot in Nov. 2008 that speaks TRUTH, not cute nothings.

I hope Barack Obama keeps on the path of truth and does not take the bait from the press for a knockout to Clinton...she wants it and the Repubs do NOT want Obama. If he sticks to being Obama he will be in our White House come Jan. 20, 2009!

Barack Obama or Ron Paul are the only people out there who can save the country.Barack Obama is the man with the plan.

Remember that Obama was chosen as a keynote speaker by the DNC at the convention in 2004. So, it was meant to be his introduction to the nation. It served a dual purpose. It gave him much needed press to ensure that Peter Fitzgerald's vacant senate seat would be filled by a Democrat. Personally, I don't care for any of the Democratic candidates, but Mary is right about Hillary. She has many, many skeletons in her closet. Possibly too many for the liberal press to quash.

Lynn Sweet:
Ihis is to restate a suggestion that I made to you a few months ago. Take a leave of absence and work full time for Obama, don't use the reporter cover to be his partisan advocate.

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on November 1, 2007 10:05 AM.

Sweet blog extra: Obama camp picks up endorsement of African-American Chicago aldermen. was the previous entry in this blog.

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