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Sweet blog extra: Obama, Clinton launch dueling ads, each claiming to be agent of change. Read Clinton team memo. View the ads here.

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WASHINGTON—Hillary Clinton is not conceding the change message to chief White House rival Barack Obama, as ads start in Iowa and New Hampshire touting her as the candidate who could “change things in this country.” Wednesday marked a new phase for the 2008 frontrunners’ campaigns, the rollout of both contenders running paid advertising at the same time. In this case, the dueling video ads on the subject of change. Minutes after Clinton’s team announced her spots via e-mail on Wednesday, the Obama campaign said an Obama change themed ad will run in Iowa.

To view the spots:
http://iowa.barackobama.com/changead

http://www.hillaryclinton.com/video/52.aspx


Click below for Clinton campaign memo and text of Obama spot.

“If we have the conviction, She has the experience,” a narrator in the the 32 second spot says. “If we are ready for change, she is ready to lead.” Clinton is more aggressively making the point that change can’t happen without experience aiming at Obama’s Achilles Heel, his shorter track record.

Clinton is also trying to not allow Obama to consolidate support as a “movement” candidate, repeating the word “we” throughout the spot. "We will change things in this country, because we want it. Because we have one candidate who spent her life fighting for it. Standing up for our families, our children, our veterans."

A memo issued by the Clinton campaign on Wednesday said, “With its Labor Day kickoff and now the release of a new ad, “Change,” in Iowa and New Hampshire, the Clinton campaign is making clear, as Hillary said on the stump this week, “Change is just a word without the strength and experience to make it happen.” She has outlined how she would be the best able to get results, saying that change takes the right mix of knowing how and when to find common ground and when to stand your ground.’’


The Obama spot—a montage of still pictures, not video tape—is titled as the “change ad” and features an announcer highlighting Obama work on an ethics bill while a state Senator, a bill to get more federal spending available on the Internet and another measure requiring lobbyists to disclose some of their fund-raising activity.
It ends with this “movement” appeal Obama: "We are going to take back our government; we are going to make a change."

The spot is Clinton's second in Iowa and the first she has run in New Hampshire. Obama has run biographical spots in Iowa.

=====================================================

Video: http://iowa.barackobama.com/changead

Script:
Obama: I'm Barack Obama and I approve this message.
Announcer: When he passed Illinois' most sweeping ethics reforms in a generation...
It wasn't to win favors from political insiders. When he passed laws to reveal federal spending online... And force lobbyists to disclose campaign fundraising, it wasn't to score points with the powers in Washington. It was because Barack Obama believes government should work for people -- and together we can make that happen.
Obama: "We are going to take back our government; we are going to make a change."

===================================

To: Interested Parties
From: The Clinton Campaign
RE: Change & Experience: The Ad

As summer turns to autumn, Change is in the air.

The question that voters are asking is: who can best deliver it?

With its Labor Day kickoff and now the release of a new ad, “Change,” in Iowa and New Hampshire, the Clinton campaign is making clear, as Hillary said on the stump this week, “Change is just a word without the strength and experience to make it happen.” She has outlined how she would be the best able to get results, saying that change takes the right mix of knowing how and when to find common ground and when to stand your ground.

The new ad conveys that Hillary is uniquely able to deliver the change Americans want: ending the war in Iraq, passing universal health coverage, making America energy independent.

By touting Hillary’s experiences as a change agent, the Clinton campaign is making clear that to make change happen, you need the kind of strength and experience Hillary has accrued during her more than 35 years of advocacy (as illustrated in today’s New York Times story about Hillary’s college years).

Multiple polls are validating this point: Last month’s CNN poll revealed that despite the efforts of others to portray themselves as change agents, 40 percent think Clinton is the candidate most likely to actually bring change – a finding that places her well ahead of the other candidates. The June NBC/WSJ poll, 61% of Democrats and Democratic primary voters are very confident that Hillary would bring real change to the direction of the country. Among those for whom change is most important – working middle-class and low-income families, seniors, working women, and people without health care – Hillary is viewed as the most effective champion.

Today’s ad echoes these themes and touches on the four goals for change Hillary has been discussing on the campaign trail: Restoring America’s leadership in the world; rebuilding the middle class economy; reclaiming the future for our children; and bringing back the values of integrity, fairness and tolerance in America.

By offering voters “big goals for change” imbued with a case for why she is the candidate best able to achieve that change, Hillary is making a clear case for why she is the best choice for Democratic voters who want to make change happen in 2008.

8 Comments

Seems like kind of a pathetic attempt by Hillary to sat that "change comes from experience." That's definitely not the mood of voters. This strategy may fall flat.

http://www.political-buzz.com/

I would like to see more coverage on Global Poverty. What do the candidates believe? Is it our responsibility to do what we can to end it?

I noticed, not only is Hillary trying to steal Barack's thunder, so are other contenders. They're all now talking about change and hope, even foreign countries in the midst of an election cycle. The difference between Hillary and Barack is that Hillary HAS to point out that she is "change" because people don't believe it. Barack already had that aura around him.

How is it a pathetic attempt? It is actually bridging the gap that people seem to perceive between Clinton and Obama. The mood of voters is definitely change and experience is the reassurance that someone knows how to do it and will come through because they have learned. Seems to work well.

a challange to all Dem. running for president!!!!!!

I will not take any money from any drug company, and I will return it to them to lower the price of drugs.


Jim Cammack RPH 35 yrs and I have seen a lot of waste

Does anyone beleive Hillary has strength, experience and courage to bring change. She has not once in her entire life demonstrated she is a leader. she failed miserably when given the leadership role on universal health care. That is proof positive she is politically stone deaf.

Leadership to Hillary means leading in the polls. It does not mean courage, strength or conviction. Leadership to Hillary means power. Having the corrupted lobbyist monie power to keep the status quo. Leadership to Hillary means more of the same when it comes to foreign policy.

She and her girlfriend agreed years ago according to the latest NYTime article that even if there was a revolution they would NEVER participate. So even back in 1968 when social change was sweeping the country...Hillary lacked the courage of conviction to lead on any issue that demanded change.

Hillary failed to even change the First Lady role while claiming Eleanor Roosevelt for a model.

If Hillary knew how to use her FirstLady experience for change we would have a universal health care plan because she would have championed the healthcare industry for Americans while being a US Senator instead of getting in bed with the insurers.

If Hillary knew how to use her FirstLady experience for change we would have been told that Bush was telling a pack of lies rather than her voting for the war she would have been on the Sunday Morning News show telling Americans it was a DUMB war of undetermined length, undetermined reasons and undetermined costs.

If Hillary knew how to use her FirstLady experience for change we would have been told about the massive trade imbalance and outsourcing of American jobs as Hillary would have been speaking to unions and laborers around the country fighting for Americans to have a living wage that supports an American standard of living. Instead of becaoming the Senate Chair of the India caucus and supporting outsourcing of American jobs and voting for more H1-B visas for immmigrants to take our jobs.


The only change Hillary will lead is the wishes of the massive lobbyist influence that she represents because as she told us they are Americans too.

If you want to know the changes Hillary will provide and the causes she will champion and the convictions she will uphold...follow the lobbyist money. That is who she will be representing. That is who she leads for.

Not us, not working class America..just the lobbyists.

What change are these two candidates talking about? Changing a Conservative slanted government to a Liberal one? All I have heard are the same old platitudes about the poor, the uninsured, any war (fill in the blanks), and any other Liberal knee-jerk issue you can think of. Neither one of them have published concrete plans for making this a better country for everyone. It is the same old "hate Bush and those Rpublicans" rant with no substance. I wish I was a Liberal so I could understand what all the excitement is about. I see the same old B.S. from both of these candidates that I have seen numerous times in the past. The Republicans trot out the same old "family values" platform that they so pitifully serve. Face it, folks. Choose one from column A or one from column B. There will be no substitutions or ala carte menu for your election dinner. I will guarantee that we will all have indigestion later, though.

I'm sick of this Howard Wolfson attack dog that Hillary send out there to attack Obama. No one who saw Obama's Labor Day Speech in New Hampshire would say it was an attack speech, or negative. Somehow Camp Hillary feels it's ok to criticize Obama on a daily basis, yet when Obama says "exprience does not show good judgement" and "a long resume does not show character", Hillary and her attack dog Wolfson start whining that Obama is being negative???

Eh......ok Hillary.

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on September 5, 2007 11:59 AM.

Sweet blog special. Obama in the Wednesday news. was the previous entry in this blog.

Sweet blog special: Bill Clinton on CNN's Larry King Live. Transcript. What he really thinks of Obama. is the next entry in this blog.

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