WASHINGTON--The Hillary Clinton presidential campaign, deftly using humor and Bill Clinton, produced a teriffic video with a Soprano ending to mark the unveiling of the official campaign song--"You and I" by Celine Dion.
The video starts with Hillary Clinton sitting alone in a booth in a diner. The campaign told me it's a place in Westchester.
She's looking at the Seeburg juke selections when Bill Clinton walks in. "I ordered for the able," she said as they make chit chat. Bill Clinton looks dismayed when an order of slice carrots, not onion rings is delivered. The answer to "where's Chelsea?" is a scene of a car being parked--a teaser of the day when the so-far under wraps daughter plunges into the campaign. It's also a wicked take-off of the last act in the final Soprano episode.
Bill Clinton asks how the campaign is going. A man walks by and gives them a look. That's Vince Curatola, who played New York mob boss Johnny "Sack" Sacramoni in the HBO series. And as it seems the senator is about to announce her theme song-- then the video goes to dark--just like the show.
Political humor, wielded well is a potent weapon. This maximizes the star power of both Clintons, hints of Chelsea's expected entrance to the campaign, humanizes the candidate, mocks Bill Clinton's supposed penchant for fast foods and ties into the noir world of the popular Sopranos series ending a week ago with an inconclusive last scene.
to view the video, click to www.hillaryclinton.com