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Sweet blog scoop: The new Obama website is about You!

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SPRINGFIELD, ILL.—Sen. Barack Obama’s presidential campaign launched its revamped web site aimed at the Facebook and YouTube generation with a slogan, “This campaign is about you.”

Obama, who kicks off his White House drive at 9:55 a.m. central time Saturday in a theatrically staged event in front of the Old State Capitol in this city of Abraham Lincoln, personally inspected the site just before it went live at midnight.


While Obama announced his presidential exploratory bid on a podcast at www.barackobama.com, the web site itself was light on content and nothing special.

The souped up version at the same address provides significant insight into the unfolding Obama campaign ethos and what will be an emphasis on using “new media” platforms for organizing door-knocking volunteers, netroot activists and fundraising.

The web site features the new Obama logo, built around the letter O (or a globe, depending) stuffed with three road-like red stripes, a blue sky and a white sun or moon. That logo has already been branded on everything from the press and staffer ID's handed out on Thursday, to lapel pins for the ranking aides, to the new Obama clothing line.

The Obama campaign New Media Director is Joe Rospars, a veteran of Howard Dean’s 2004 presidential campaign, which in its day was seen as an innovative leader in using the Internet as a critical campaign tool.

At 11:25 p.m. on Thursday Rospars blogged on the site, “I'm writing now because we're making the final tweaks on the initial set of tools and functionality that will hopefully help a lot of people like you hit the ground running and start this campaign off with the culture of self-organizing that Senator Obama wants to build.,” Rospars blogged .

“Earlier tonight I was with Senator Obama taping a short video message that will go out to folks on Friday, reminding them to watch the live video stream of his announcement speech,” Rospars wrote.

The TV element of the site includes interviews and bios of Obama and a piece featuring Michelle Obama, produced by Obama media guru David Axelrod, where she talks about how she met Obama.

In the podcast Michelle Obama said a goal of the campaign is to “bring a new hope to people who have been ignored for a long time.”

“Hope” is a central theme of the Obama presidential drive.

Other highlights:

*You are who you link to. The Obama web site links to facebook, partybuilder, YouTube, flickr and a site for voter registration.

*Using the web to reap contributions from individuals is not new. The Obama team created an on-line toolkit so people can raise money from others—and get credit for it, a practice known as “bundling.”
The pitch: “your own personal fundraising page will put the financial future of this campaign in your hands. You set your own goal, you do the outreach, and you get the credit for the results.”

*The Obama store features an Obama t-shirt with the new logo, priced at $20.08. 2008, get it?

22 Comments

Obama can probably never live up to the hype,but he has made a good start.His web site has his positions and programs on the issues clearly spelled out.While most of it is out of the standard Democrat playbook,some it is refreshingly original.He has a plan to pay some of retired auto workers health care costs if Detroit will build more hybrid cars. He also has ideas on dealing with Liberia and the Congo,which I must confess I never think about.You can also post comments or write a blog on his web site[which I encourge all readers of this column to do].

His announcement has truly gained my interest like no other Democrat since Clinton.I hope the the nation and the Democratic Party can rally around this man and the issues he has brought forth.

I am going to Obama's website in just a moment, but, first want to thank MSNBC and Lynn Sweet, Howard Fineman and Chris Matthews for their excellent live coverage of Obama's announcement in Springfield, Illinois. It was a a truly historical moment beautifully filmed by NBC on the steps of the Old State Capitol directly across the Statehouse lawn from Lincoln and Herndon's law offices, Ms. Sweet pointed out. If you missed this live event CSPAN also recorded it live and for playback this weekend on their series "The Road to the Whitehouse"

I am going to Obama's website in just a moment, but, first want to thank MSNBC and Lynn Sweet, Howard Fineman and Chris Matthews for their excellent live coverage of Obama's announcement in Springfield, Illinois. It was a a truly historical moment beautifully filmed by NBC on the steps of the Old State Capitol directly across the Statehouse lawn from Lincoln and Herndon's law offices, Ms. Sweet pointed out. If you missed this live event CSPAN also recorded it live and for playback this weekend on their series "The Road to the Whitehouse"

This speech for me was the most motivating speech I have seen in a long time. It was all about us and not him. Using the words us and we freguently and not I really showed he is different he is from the other presidental candidates.

It will be interesting to see how Obama's viral marketing model fairs against the Clinton campaign. Everytime I hear Obama speak, I hear the echo of Joe Trippi.

I want to publicly thank Lynn Sweet for making this vehicle possible. It may be one of the best avenues used to provide the dialogue that keeps the new Obama Coalition alive and help re-direct this country's priorities to finally promote the agenda of those that have historically been left out of the American Dream.

I am here to finally show the world why Barack Obama called me "one of the best organizers of grassroots people in the country." I worked very closely with Barack Obama when he first arrived in Chicago as a community organizer, not knowing the difference from 79th Street versus Madison Avenue. I worked with him through some of his biggest challenges as an organizer, even when those like my mentor, the late legendary Black political leader Lu Palmer had told people why they should not entrust this outsider into our community. Then it was the late Commissioner Joe Gardner, who finally showed me why I should help embrace Obama, which had me challenging my own future credibility as an organizer.

What would have happened to Barack Obama's career if he had never become an Illinois State Senator? In terms of history, I was part
of the historic political leadership meetings where a process was in place to have Obama being forced to withdraw as a candidate in favor of reeinstating former Senator Alice Palmer. Fortunately, that process ended up with Obama being maintained as a candidate and the rest is history. There can only be a handful of true grassroots organizers in this country who know the beginnings of the Obama career of public service like I do.

This public forum can regularly help connect the many pieces of a puzzle that when put together will show the best picture of America.

After traveling this country as a part of The Rev. Jesse L. Jackson, Sr's National Rainbow/PUSH Coalition, I learned first hand that there are more poor people in this country than rich, but a majority of Americans allow a small minority of Americans direct the course of the country.

I am here to be an active and systematic part of the Obama support process. I am uniquely qualified for this role and am looking forward to it. From "Keep Hope Alive" to "The Audacity of Hope"

What I was impressed with in yesterdays speech/announcement was this: Obama did not slam anybody. No name calling or blame throwing. I feel if Obama maintains this atmosphere thruout his campaign, he will surely win. People are sick of hearing all the mud slingng. No one answers questions anymore. The other candidates I've heard trash the President regardless of what question is addressed to them. I want to hear what the candidates postion is, not what a rotten job President Bush is doing.

Obama voted to confirm Gen Petreaus and introduced a non-binding vote of no-confidence in Petreaus's mission.

That's not hopefull, that's confused. Audaciously confused maybe...

Thanks for the scoop, Lynn. Obama and Clinton will make 2008 historic and exciting. There's a year to go but I feel like its already around the corner!

The Chicago Sun_Times SWEET BLOG SCOOP (and similar sites) are the new real Forums of Democracy in America and can be counted on for enterprising exchange of ideas and information on the largest range of issues. Yesterday WAS a "Prom King" moment for Barack Obama, but, today, he is "back on the court" where he will have to fight to make his positions known in order to elucidate his idealism at rallies in the early "gang of four" primary/caucus states. Thereafter, (and in fairly short order) he will have to begin to AUDACIOUSLY defend his positions left and right from charges that will come fast and furious from the other Democratic candidates who are just as determined as Barack to win in '08. This the age old political process even Lincoln had to endure and one senses, at least preliminarily, Barack Obama is of the same mettle.

The Chicago Sun_Times SWEET BLOG SCOOP (and similar sites) are the new real Forums of Democracy in America and can be counted on for enterprising exchange of ideas and information on the largest range of issues. Yesterday WAS a "Prom King" moment for Barack Obama, but, today, he is "back on the court" where he will have to fight to make his positions known in order to elucidate his idealism at rallies in the early "gang of four" primary/caucus states. Thereafter, (and in fairly short order) he will have to begin to AUDACIOUSLY defend his positions left and right from charges that will come fast and furious from the other Democratic candidates who are just as determined as Barack to win in '08. This the age old political process even Lincoln had to endure and one senses, at least preliminarily, Barack Obama is of the same mettle.

The Chicago Sun_Times SWEET BLOG SCOOP (and similar sites) are the new real Forums of Democracy in America and can be counted on for enterprising exchange of ideas and information on the largest range of issues. Yesterday WAS a "Prom King" moment for Barack Obama, but, today, he is "back on the court" where he will have to fight to make his positions known in order to elucidate his idealism at rallies in the early "gang of four" primary/caucus states. Thereafter, (and in fairly short order) he will have to begin to AUDACIOUSLY defend his positions left and right from charges that will come fast and furious from the other Democratic candidates who are just as determined as Barack to win in '08. This the age old political process even Lincoln had to endure and one senses, at least preliminarily, Barack Obama is of the same mettle.

The Chicago Sun_Times SWEET BLOG SCOOP (and similar sites) are the new real Forums of Democracy in America and can be counted on for enterprising exchange of ideas and information on the largest range of issues. Yesterday WAS a "Prom King" moment for Barack Obama, but, today, he is "back on the court" where he will have to fight to make his positions known in order to elucidate his idealism at rallies in the early "gang of four" primary/caucus states. Thereafter, (and in fairly short order) he will have to begin to AUDACIOUSLY defend his positions left and right from charges that will come fast and furious from the other Democratic candidates who are just as determined as Barack to win in '08. This is the age old political process even Lincoln had to endure and one senses, at least preliminarily, Barack Obama is of the same mettle.

Obama gives me a lot of hope for the future. When my daughter's friend told her, "I think that man can change the world" she was putting into words what a lot of us feel. Let's put the word hope back into our vocabulary and change this world with Obama.

to Mark S. Allen: So why did guys like you keep quiet when the Bobby Rush people were calling Obama too-white, half-breed, and other things when he ran for congress years back? I never heard any of you folks open your mouths to criticize those nasty remarks.

Just becuse you did not hear it, does not mean it was not said. I have known Obama for over 20 years and you may have not seen all the news articles when these issues are debated in the community. And for the record, I never heard Bobby Rush call Obama too white, and yet there are still those who call Bobby Rush weak and not Black enough with his Panther background.

At this ctitical point, those of us whe are here to support Obama need to follow his direction and find the common ground by which we support him that immediately seek the reasons to seperate his supporters.

to Mark: if you read my post carefully, I said 'Bobby Rush's people'. In my thinking, Rush could and should have fired any worker who did this what I feel was 'racist' practices. My opinion.

Mark S. Allen, ever think your way of thinking is the reason as everyone else hass success than you? Ever think there is an answer besides government programs? Ever wonder why people who need the government are helpless? Just curious. For such a know it all why do you represent so much failure? Failed Ideology.

Maybe Obama should get off the committee to undo the Ohio election. Its over. If he doesn't severe ties with Jesse Jackson I will not consider him a true candidate.

to Fernando V. Grafinino: You mean you don't want to see the position of 'URBAN TRANSLATOR' created (LOL)? My friends were over one night and seen that they all just split-up laughing so hard. Then began to shake their heads about the ills of patronage and getting-over. Talk about WASTE. Talk about a theft of where our hard-earned tax money goes? And why haven't the media columnists pointed-out to the public about these creations?

The Bambi Obambi "Foot in mouth express" is just warming up folks!

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Lynn Sweet

Lynn Sweet is a columnist and the Washington Bureau Chief for the Chicago Sun-Times.

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This page contains a single entry by Lynn Sweet published on February 10, 2007 3:31 AM.

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