Are you excited for Pac-12 football? Wait, let me rephrase that. Do your primary and ancillary senses tingle in anticipation for the genesis of a newly constructed league brimming with pride, prestige and football-playing powerhouses?

If not, this Steven Spielberg-grade promotional video should do the trick.



The video, debuted at the conference's media day in Los Angeles, is making the rounds today and creating quite a buzz. Despite widespread criticism that it's overdone, it's doing exactly what it was intended to do, which is sell the sizzle.