Why, with new uniforms, of course.
The new-look duds were debuted by owner Dan Gilbert last night at a tweet-up. Gilbert joked previously that they would feature the Comic Sans font. We all know that's his font of choice when he needs to pen a over-the-top, angry letter about one of his former players.
The uniforms feature a "deeper" wine and "brighter" hue, along with block lettering.
Obviously, the significant change is who will be suiting up in them.