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Nike's 'Write the Future' soccer commercial a good way to spend 3 minutes

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Even if you don't like soccer -- and studies suggest that you don't -- the new Nike commercial making the rounds in advance of next month's World Cup is pretty darn compelling.

Some of the world's best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.  Some of the world's best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant.

Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.
Enjoy.

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4 Comments

Kyle Koster, thanks for posting the commercial.

According to Kyle, "Even if you don't like soccer -- and studies suggest that you don't -- the new Nike commercial making the rounds in advance of next month's World Cup is pretty darn compelling."

What studies are you referring to?

Soccer likely is among the most popular participation sports in the U.S. For instance, according to the Soccer Industry Council of America, soccer is the fourth most popular participation sport in the U.S. for all those younger than 18 and second only to basketball as a participation sport for those younger than 12. In addition, 4.2 million adults now play soccer, up 20 percent since 1992.

Also, soccer is a fairly popular spectator sport in the U.S. According to a U.S. federal government website, soccer "is already the fourth-most-watched sport in America." Here is a link:

http://www.america.gov/st/sports-english/2008/July/200807091726180pnativel0.162945.html

In addition, combined the English and Spanish-language telecasts of the the final match of the 2006 World Cup (between France and Italy) attracted an estimated 16.9 million viewers in the U.S., comparable to the average viewership of the 2005 World Series of Major League Baseball. Here is a link:

http://www.nytimes.com/2006/07/11/sports/soccer/11sandomir.html?_r=1&oref=slogin

In addition, according to a Harris Poll of people living in the U.S. conducted prior to the 2006 World Cup, nearly half of respondents expressed some interest in watching a game in the 2006 World Cup. Here is a link:

http://www.nytimes.com/1994/06/28/opinion/l-world-cup-just-might-give-us-soccer-fever-521175.html?n=Top%2FReference%2FTimes%20Topics%2FSubjects%2FW%2FWorld%20Cup

Lastly, there are 47 million Latinos living in the U.S. And soccer probably is, overall, the most popular spectator among Latinos living in the U.S. Here is a link:

http://www.sportsbusinessjournal.com/article/62347

Love the commercial they put together. There is some pretty good commentary to go along with it over at http://fluffingthelines.wordpress.com/ if anyone is interested.

epic.
best ad from Nike and Wieden+Kennedy since the Jordan era.

@West Stillman
I guess the "studies suggest that you don't" is a piece of joke :)

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