And that's fine. They get out of the four-hour hypefest exactly what they want to get out of it.
But, I always feel like they are missing out, because so many of us love the football and the commercials. How can we possibly explain our level of excitement and euphoria to someone only looking forward to the interludes?
With that in mind, let me offer my unsolicited opinion on the night's best ad.
It was, without a doubt in my mind, the Google spot.
If you somehow missed it, here it is in all its sappy glory.
It was not related to football, no one got punched in the gonads and there were no talking animals, but it still worked.
Feel free to tell me which ads were better and why.