OK, maybe technically it's a thank-you note, but it kind of reads like an apology. And I know lots of you out there would prefer if it were an apology note.
"In a season where we did not perform at our best, we are further humbled by the fact that our fans stepped up and did their part," the ad said in part. "You played your role in the team perfectly.
Aww, that's nice. That ought to wash the putrid taste of a third straight playoff-less season right out of the collective mouth of Bear backers.