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Gatorade Tiger discontinued, but not due to Woods' recent troubles

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gatorade-tnfeat.jpgGatorade officials have confirmed that the subline "Gatorade Tiger Focus" will be discontinued.

They say that the decision has nothing to do with the firestorm surrounding the world's best golfer, but rather is part of a strategy designed months ago.

In a statement to CNBC, the hydration specialists said, "We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon."

The Tiger-themed drink was introduced nationwide in March of 2008. Before we jump aboard the cynicism train, industry trade publication Beverage Digest reported that the line would be discontinued Nov. 25, two days before Woods' fateful wreck.

That fact notwithstanding, how do you think Tiger's advertising empire will be impacted going forward? My gut feeling would be a domino effect will occur, where if one endorser pulls out, many will follow. It seems like no one wants to be the first to do so.

But then again, we live in a forgiving world, so maybe all of this won't have as big an impact as I think it will on Woods' legacy-public perception.

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This page contains a single entry by Kyle Koster published on December 8, 2009 1:15 PM.

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