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The BCS is turning to Ari Fleischer for help

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The Bowl Championship Series -- everyone's favorite organization to berate -- has hired former White House Press Secretary Ari Fleischer in hopes that he can improve their image.

The 49-year-old served in the Bush administration from 2001-2003.

The move comes in part as a reaction to an anti-BCS group called Playoff PAC, which was founded by six politically-savvy college football fans and represents many pining for a playoff.

"Playoff advocates have had an easy ride where they have never been called on to explain exactly how they would create an alternative. There is tremendous division among playoff advocates," said Fleischer. "While the BCS has its share of critics, once people see both sides of the issue, they will see why the system has its great support."
Fleischer's firm specializes in instructing organizations and athletes on how to deal with the media -- expertise that he'll have to draw on heavily when selling the wildly unpopular BCS. Of course, after serving as W's PR guy, it might not be the hardest job Fleischer has ever had.

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Thank you BCS cronies! You've hired an individual closely associated with one of the most disliked administrations in recent memory. If his primary argument against a playoff system is that proponents of it can't agree on the details, we welcome his entry into the fray.

Just as MLB and the MLPA will soon be called to the carpet on their system, (which shows almost complete disregard for the welfare of the fan, despite the sport being permanently endowed as our "national pastime" by virtue of its place in our constitution,)the fans will be heard with regard to the BCS system.

There is nothing more exciting than a playoff system, and it will increase the number of quality games at the end of the football season. Despite arguments to the contrary, the bowl system will still be intact, and I believe, much improved, because the remaining games will be between teams more closely matched in level of talent.

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