The list of players who've embraced this new medium and used it for good is long and illustrious. But, as the story of Washington Redskins linebacker Robert Henson teaches us, the kinks are still being worked out.
The rookie has been chastised from Redskins coach Jim Zorn for his online behavior following Washington's ugly 9-7 victory over the St. Louis Rams on Sunday.
Fans booed during and after the game.
Following the victory, Henson tweeted: "All you fake half hearted Skins fan can .. I won't go there but I dislike you very strongly, don't come to Fed Ex to boo dim wits!!"
He also wrote: "The question is who are you to say you know what's best for the team and you work 9 to 5 at Mcdonalds."
Henson had the same level of impact on the game as the peanut gallery. He didn't play a down.
Besides the fact that Redskins tickets would put quite a dent in a McDonald's-fueled paycheck, what do you make of all this? Fans seem to be more than willing to dish out criticism all afternoon on Sunday, but not able to take it. That said, probably not the most brilliant idea for a player trying to prove himself to anger the fan base he hopes some day will cheer his on-field play.
In the past, I've made the claim that within the year, there will be no professional athletes on Twitter. It's an unpopular view, but something tells me that incidents like this one will continue -- and perhaps become more severe.
I certainly hope that isn't the case, but in the mult--billion dollar arena of sport, there's a such an emphasis on presenting a certain brand that individual's personalities are often squashed in pursuit of the common good.