The negative press surrounding Rose didn't stop 2K Sports from making him the face of their new lead-up demo to the NBA 2K10 video game -- "NBA 2K10 Draft Combine."
With "Draft Combine" you experience the same thing the players do as they get ready to make the transition from college to the pros -- from the scrimmages to the drills, workouts and game situations.
And while it's not the cover of the main game (that honor went to Kobe Bryant) it still has to be encouraging for Rose to see companies looking to him to represent their product.
We caught up with Rose recently to ask him a few questions about "Draft Combine" and what he's been up to:
Derrick Rose: It wasn't up to me, it was up to them, of course. If it was up to me, I'd be on the cover of [NBA 2K10]. I'm just honored to be with them. They have a great company and I hope I keep on doing business with them in the future.
SP: How close is the game to what you went through before you became the first pick in the draft?
DR: It's everything that you do. The lifting weights, the skills challenge -- everything. They've got D-League, scrimmage games that you can do to get your player better so one day you can upgrade him to the 2K10 version. They have everything on there.
SP: The Draft Combine demo takes place in the ATTACK Athletics facility in Chicago -- is this a place where you've spent much time?
DR: They just built that a couple years ago. That's pretty close to downtown, but when I was growing up I played outside at a park. So I never got a chance to play in a place that nice.
SP: Did you have much time to play video games growing up?
DR: I've always been into video games. The only reason I don't play that much right now is because of all the traveling I'm doing. But when I'm at home I'm playing a lot and my friends are always playing. When we get together, that's all we do.
SP: What's a typical day been like for you in this offseason?
DR: Working out in the morning probably around 9. Then probably the rest of the day is just free. So if I'm back in Chicago I'll go see my friends or go see my mom. Go shopping -- something like that. I like working out early so I can have the whole day to do whatever I want.
SP: What are the expectations you've put on yourself for the 2009-10 season?
DR: To be the best player in the league at my position, and hopefully be the best player in the NBA. There's no point of playing basketball if you don't want to be the best -- or doing anything if you don't want to be the best. So that's my goal for next season.