It all started about a year and a half ago when UFC allegedly approached EA Sports about the possibility of developing a game. It didn't happen. Then, EA rival THQ recently released "UFC Undisputed 2009," which White told the media has shipped more than 2 million copies since may.
EA Sports announced in a press release June 1 that "EA Sports MMA" -- ostensibly lined up to compete with "Undisputed" -- is in development, eyed for a 2010 release.
That didn't sit well with White, who MMAJunkie.com recently quoted as saying, "EA Sports told us, 'You're not a real sport.'" EA Sports wanted "nothing to do with" a mixed martial arts video game. "I'm at war with them right now," White said. "That's how I look at it."
White has apparently taken his frustration with EA Sports a step further, promising to blackball any fighter who licenses their image to EA Sports.
Meanwhile, EA is remaining mum on any fighters who may have signed on to appear in the game. An e-mail from an EA Sports PR representative this morning pointed to a recent blog post by Moore and offered only, "We are very excited about "EA Sports MMA" and would love to work with you moving forward on coverage of the title. But at this point, we are not releasing any further information about the title."
From Moore's blog post:
"I know there has been some recent discussion about EA Sports bringing a challenger to this sport. I love mixed martial arts, and we've been working on a game concept since I came to two years ago. I have great respect for the organizations and individuals that have invested in the sport's growth over the past decade - so this is one that is near and dear to me and I'm excited to see such good progress to date. I trace my MMA video game roots back to my support of Crave's UFC title on the Dreamcast in 2000, and have been a fan ever since."