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Devin Hester's Under Armor commercial is more entertaining than his on-field performance in 2008

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As I sat and watched this year's ESPYs at the Wrigleyville Rockit, through the litany of mindless commercials, this Under Armor offering featuring Devin Hester caught my eye:

The spot -- titled "On a Mission" -- features Hester tossing the first pitch at Wrigley Field, signing autographs at the River North Sports Authority, "doin' work" at Soldier Field and playing the soon-to-be-released Madden 10 -- all from the head-cam-ish perspective of Hester himself.

It's all somehow loosely tied into Hester's seemingly fake Twitter page.

I have no use for UA Fierce cleats -- the product actually being sold in the ad -- but I admit that this commercial actually makes me wish I did.

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Is there any reason at all for him to wear a full suit of tights to bed, or is that product placement taken way, way, way too far?

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This page contains a single entry by Kevin Allen published on July 21, 2009 12:26 PM.

Erin Andrews should be free to see herself naked in a hotel without fear of peephole video stalkers was the previous entry in this blog.

Gordon Beckham for Rookie of the Year -- too soon? is the next entry in this blog.

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