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Under Armour protects this house (Wrigley Field), reaches new advertising deal with Cubs

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The Cubs and Under Armour have reached an agreement that will ensure the athletic wear maker will be the only company to advertising on the outfield walls of Wrigley Field. The Cubs also dropped a January lawsuit against the company.

"No terms were announced in this week's settlement statement other than the partnership is a multimillion-dollar, multiyear deal. In addition to its logo on Wrigley's ivy-covered outfield wall, the apparel maker has advertising rights for signage behind home plate.

In court documents filed in January, the Cubs said Under Armour was under contract to pay the Cubs more than $2 million a season from 2009 through 2013 to advertise at the stadium and use the Cubs logo.
Chicago Cubs, Under Armour in new advertising deal   (Reuters)

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This page contains a single entry by Kyle Koster published on April 1, 2009 9:35 PM.

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