As a general rule, if you're going to steal something, secrecy is the name of the game. You're going to want to avoid headlines of the crime, a detailed description of the item you'll be trying to re-sell and limit the public's awareness of the whole situation.
These rules, of course, go out the window when you steal cycling legend Lance Armstrong's bike.
"His time-trial bike was stolen from the Astana truck in Sacramento along with the race bikes of teammates Steve Morabito, Yaroslav Popovych and Janez Brajkovic.
Astana spokesman Philippe Maertens confirmed the bike thefts to The Associated Press after it was reported by Armstrong himself on Twitter. Armstrong later posted a picture of his missing bike, which has distinctive yellow-and-black wheels and the logo of his Livestrong foundation.
"There is only one like it in the world therefore hard to pawn it off. Reward being offered," Armstrong wrote.
You can follow Armstrong on Twitter here for more news on this developing case.
Tour of California: Armstrong survives brutal day (SI)