Sports Business Journal reports, "The hats have been approved by MLB Properties, and the White Sox now are awaiting a formal blessing from the Obama administration before league licensee New Era goes into production. Both designs will be made if accepted by Obama."
Sales of Sox merchandise has boosted 25 percent since Nov. 5 when Obama was elected president, and the team has launched a special section on its official site titled "Barack Obama First Fan."
In an effort perhaps to quell any possible public perception concerns with this and other future Obama/Sox collaborative marketing ventures, Brooks Boyer, the White Sox vice president and chief marketing officer told SBJ, "We don't want to be overly opportunistic and exploit this."
White Sox design Obama cap [Sports Business Journal]
White Sox mulling line of Obama caps [ABC7 Chicago]