An advertisement that had been scheduled to air during this Sunday's Super Bowl has been nixed by NBC due to its sexual content.
The ad -- brought to us by animal rights advocates PETA -- features models in lingerie fondling and caressing sundry vegetables against their bodies.
NBC sent a letter to PETA stating, "The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards."
This isn't the first time PETA has gone controversial in the name of publicity. A Sun-Times photo gallery explores some of the sauciest and scariest past PETA campaigns.
The ad in question is titled "Veggie Love," and PETA is featuring its banned ad on the organization's Web site.