And now, never one to avoid stealing a headline, that lovable scamp Johnston is set to join the Palin family on stage at the Republican National Convention, according to the Associated Press. Plus, he's getting tarmac face time with John McCain himself.
Forget the political implications. We're much more interested in what this means for America's fourth-most-popular professional sport.
The NHL season doesn't hit the ice until Oct. 4, but already hockey has invaded the collective subconscious -- at least here in the Midwest -- in ways we've never seen before.
The important question amid all this hoopla is this: Has the American mainstream finally come around to jumping on the hockey bandwagon, eh?
Is Levi Johnston -- the 18-year-old dubbed 'hunk' by too many media outlets to count -- exactly the unintended marketing tool that this too-oft-forgotten sport needed to boost its highlights from the final moments of Sports Center to -- dare I say -- the middle of the show!?!?!?
So enticing has this one amateur hockey player become to the media that it's gone and tracked down his mother, a self-proclaimed "country gal," who wants no part of the spotlight.
So attractive is this story that media outlets have taken to quoting the infamous unnamed 'relative' with this provocative nugget: "He's a good guy."
I can't imagine what's next for young Levi Johnston along this rocky road he faces. But one thing is for sure: The most famous high school hockey player of all time is good -- no, great -- for a sport that's getting better at being perceived as getting much better.