Lewis Lazare reports that the Cubs and White Sox are embarking on a pretty 'effing creative ad campaign. Starting tomorrow you can expect to see this sign outside of Wrigley Field:

Surely teaming with a Dutch vodka company can only help in the quest for the first World Series since 1908. For context, prohibition didn't take effect until 1920.

Surely teaming with a Dutch vodka company can only help in the quest for the first World Series since 1908. For context, prohibition didn't take effect until 1920.

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